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LOUISVILLE, KY – April, 25 2025 – Merv Digital Solutions, a newly launched Lottery & iGaming supplier featuring marketing and game studios, has signed a multi-year distribution agreement with EQL Games to bring its portfolio of online instant win games to lottery operators worldwide through EQL’s growing aggregation network. EQL Games is a pioneer in digital lottery innovation, delivering first-to-market content through their original studio EQL Labs, their iLottery marketplace and licensed property offerings. The partnership marks a major milestone for Merv Digital’s game studio [Merv Game Studio] and signals the company’s formal entrance into international iLottery distribution.
Through this agreement, EQL Games will offer Merv Game Studio’s game content to its network of lottery partners across North America and beyond. The agreement also establishes Merv Digital Solutions as a strategic partner for EQL Games — ensuring prioritized access to Merv Marketing Studio for EQL Games customers.
“Partnering with EQL Games gives Merv Game Studio immediate access to a global distribution platform and relationships with lotteries actively seeking innovative eInstant content,” said Merv Huber, Founder & CEO of Merv Digital Solutions. “We’ve assembled a fast, focused, and data-driven team that’s passionate about bringing new energy into the online instant win space. This partnership accelerates our ability to deliver.”
Founded in 2024, Merv Digital Solutions was created to meet the growing demand for fresh, forward-thinking digital engagement in the lottery industry. The company launches featuring two core studios: Merv Marketing Studio, which specializes in digital marketing strategies from player acquisition and conversion to player retention & CRM; and Merv Game Studio, which designs and develops online instant win games optimized for player engagement and highly productive commercial performance.
“Merv Digital Solutions is exactly the kind of partner we want in our iLottery Marketplace — creative, ambitious, and deeply aligned with the needs of modern lottery industry thought leaders,” said Brad Cummings, Founder and CEO of EQL Games. “We’re proud to include them in our ecosystem and excited to bring their titles to our customers.”
Merv Game Studio’s first original titles, including Cool Cowboy, Electric Revenue, Autumn’s Up, Dino Dive, and Firework Frenzy, are expected to be certified and available through EQL Games in 2025.
About Merv Digital Solutions
Merv Digital Solutions is a collection of full-service digital studios focused on building better player engagement for lotteries and iGaming brands. From strategic CRM services to high-performing instant win game development, Merv Digital Solutions helps operators grow through innovation, agility, and measurable results. Learn more at www.mervdigital.com/home.
About EQL Games: Headquartered in Louisville, Kentucky, EQL Games is leading the evolution of the lottery industry by delivering disruptive, first-to-market products as an original game studio, third-party content aggregator and boutique licensor. Committed to pushing the boundaries of traditional lottery models, EQL is creating next-level solutions that engage, excite, and inspire lotteries and players in the U.S. and abroad. By integrating advanced technology and dynamic content, EQL Games is shaping the future of the lottery, offering unparalleled entertainment while supporting the growth of Lottery partners and enhancing player experiences worldwide. Other brands represented by EQL Games include Team USA and USOPP, U.S. Soccer and the world-famous Harlem Globetrotters.
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