Lottery Meets your Favorite Shows
Nostalgia exists not just because the memory is looked upon fondly by us, but that it’s a memory those around us also share. It is that shared experience which turns memories into nostalgia. As we face an uncertain future, we believe nostalgia will be making a big impact on how people see the world and their entertainment dollars.
We believe this is the explanation for why Replay Rewards, the first lottery game based on TV show clips, tested so well amongst players in 2022. Adding a very sizeable 9% new iLottery account signups for the launch of this single game type, this double or nothing style draw product shows to be a great way to cultivate new lottery players. Even 13% of those who never play the lottery showed Purchase Intent meaning they would play the game online AND found it easy to understand AND liked it at first glance AND would spend when given the chance AND indicated they would buy it online. All those “ands” should give you comfort that these numbers are heavily scrutinized.