EQL Games Secures Licensing Agreement with U.S. Soccer

U.S. Men’s and Women’s National Team brands will appear on EQL lottery products, promotions

LOUISVILLE, KY – October 8, 2024 – EQL Games is announcing a new, multi-year licensing agreement with the U.S. Soccer Federation, the official governing body of soccer in the United States. For the first time, the U.S. Soccer brand, which includes the U.S. Men’s and Women’s National Teams, will be available on instant scratch tickets, pull tab, draw-based, Fast Play, eInstant/iLottery and second-chance games, and Keno.

As the national governing body of the sport, the Federation oversees 27 National Teams – including the USMNT, USWNT, as well as its Youth and Extended National Teams – and works with 116 member organizations across the country to grow the game in all its forms.

Most recently, the U.S. Women’s National Team won an Olympic gold medal in France in its first major tournament with head coach Emma Hayes at the helm. On the Men’s side, the USMNT is preparing to compete in the biggest event in sports history on American soil, the 2026 World Cup.

U.S. Soccer also operates the Lamar Hunt U.S. Open Cup, the SheBelieves Cup, and numerous friendlies for the USMNT and USWNT.

EQL Games CEO Brad Cummings said, “The sport of soccer has enjoyed huge growth over the past few decades, and that growth shows no signs of slowing down. Now lotteries can be a part of the sport’s phenomenal popularity through engaging lottery products and exciting second chance experiences. We are honored to have the U.S. Soccer brand as part of our U.S. lottery products.”

Founded in 1913, U.S. Soccer has been the official governing body of the sport in the United States for more than 100 years. As U.S. Soccer looks toward the future amid an unprecedented moment of opportunity, it has aligned its efforts around five strategic pillars: Grow the game by increasing youth and adult participation and accessibility to the sport; Foster best playing environments through quality of referees and coaches, and commitment to participant safety; Develop winning teams through solidified pathways and success of professional leagues; Grow the soccer economy to fuel reinvestment by increasing membership, fandom and commercial success; and Create a world-class organization through revitalized structure and culture, best-in-class talent, progress in DEIB, and more. For more information, visit ussoccer.com/ourvision.

Headquartered in Louisville, Kentucky, EQL Games is a leading innovator in the lottery industry, offering licensed brands, technology, and game content for both retail and digital verticals. Other brands represented by EQL Games include Team USA and USOPP, the governing body for U.S. Olympic athletes which was featured in multiple lottery markets across the country in 2024. The company also enjoys a growing iLottery presence both domestically and internationally.

For more information, contact Jim Acton at jim@eqlgames.com or 770-366-9582.