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In preparation for the trial launch of Kentucky’s Win Place Show game beginning March 31, 2019, EquiLottery Games and the Kentucky Lottery have announced the 45 stores committed to offering the game. The locations represent an even split between the Louisville, Lexington and Northern Kentucky markets. They also feature a mixture of independently-owned and corporate retailers.
“We are very pleased with the results of this recruitment effort,” said Kentucky Lottery Corporation President and CEO Tom Delacenserie. “We set a list of 90 stores to be considered for the pilot with an expectation that not all stores would be willing to take on the complications of a trial run. That expectation was quickly eliminated as our retailers enthusiastically accepted the challenge. This process has been another reminder of how exceptional our retailer family is in Kentucky.”
A complete list of retailers and locations is included at the end of this announcement which includes four major corporate chains – Circle K, Kroger, Speedway and Thorntons. Weeks prior to the launch of this trial, these locations will feature information about Kentucky’s Win Place Show game, including how to play the game and download the game’s mobile app. The trial will be marketed primarily through in-store advertisements with some push through digital and social media. Success metrics will be built based on the level of draw game activity in each store and this targeted marketing approach.
“Working with Tom Delacenserie and the Kentucky Lottery team has been a dream since we officially began this process in June,” said EquiLottery Games CEO Brad Cummings. “One axiom nearly every lottery in the U.S. abides by is the idea that retailer reception is the leading indicator for a new lottery game’s success. That makes the ease of the retailer recruitment effort even more rewarding. It validates our belief that Kentucky’s Win Place Show game will prove to be an exciting new game that grows the lottery player base and increases funding for the good causes the Kentucky Lottery supports.”
Find the store nearest you with this interactive map.
A complete list of stores and addresses is included below.
Lexington Region
BP
109 Scotland Dr, Georgetown
BP (Next to Keeneland Starbucks)
2312 Versailles Rd, Lexington
Circle K
3140 Pimlico Pkwy, Lexington
Circle K
100 Lacy Ln, Paris
Circle K
155 Yellow Jacket Rd, Versailles
Dairy Mart
144 E Reynolds Rd, Lexington
Gasoline Alley
105 April Way, Winchester
Gulf
405 Waller Dr, Lexington
Kroger
3101 Richmond Rd, Lexington
Marathon
801 E Main St, Lexington
Marathon
200 Lexington St, Versailles
Shell
6400 Polo Club Ln, Lexington
Speedway
2490 Nicholasville Rd, Lexington
Thorntons
524 Lexington Rd, Versailles
Thorntons
1311 Versailles Rd, Lexington
Louisville Region
Circle K
2100 Portland Ave, Louisville
Circle K
5035 Mud Ln, Louisville
Circle K
5203 Greenwood Rd, Louisville
Circle K
12415 Taylorsville Rd, Louisville
Circle K
9109 US 42, Prospect
Klondike Market
3610 Klondike Ln, Louisville
Kroger
3039 Breckenridge Ln, Louisville
Liquor Island
2703 Preston Hwy, Louisville
Marathon
1291 Hillview Blvd, Hillview
Marathon
1401 Lexington Rd, Louisville
Marathon
4548 Taylorsville Rd, Louisville
Marathon
9410 Taylorsville Rd, Louisville
Thorntons
8400 Dixie Hwy, Louisville
Valero
801 Valley College Dr, Louisville
Northern Kentucky Region
Ameristop Food Mart
472 Erlanger Rd, Erlanger
BP
4301 Winston Ave, Covington
BP
51 N Main St, Walton
Circle K
9274 Alexandria Pike, Alexandria
Circle K
207 W Fourth St, Covington
Circle K
101 E 10th St, Newport
Deters and Daughters Liquors
3363 Madison Pike, Ft Wright
Gulf
235 W 5th St, Covington
In & Out Market North
6426 Taylor Mill Rd, Independence
One Stop Liquors
10 Donnermeyer Dr, Bellevue
Speedway
7740 Alexandria Pike, Alexandria
Speedway
610 W 5th St, Covington
Speedway
3926 Winston Ave, Covington
Speedway
8699 US 42, Florence
Turfway Liquors
7135 Turfway Rd, Florence
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