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LOUISVILLE, KY – March 26, 2025 – EQL Games announced today that it has launched the first online game from the EQL Aggregator for the Michigan Lottery’s groundbreaking online platform. This digital forward partnership introduces a new wave of content for Michigan players, offering engaging gameplay and more opportunities to win.
Pool of Prosperity, powered by Greentube, will add to Michigan Lottery’s iLottery offerings, incorporating cutting-edge technology and enticing game mechanics designed to captivate players. The game boasts vibrant colors, intricate animations and a fun Prize Collect style of gameplay. As part of Michigan Lottery’s ongoing commitment to digital innovation, this collaboration with EQL Games marks a significant milestone in expanding the online lottery experience for players.
“We look forward to being part of the continued evolution of Michigan’s online gaming success and providing games to Michigan Lottery players that create greater content diversity,” said Brad Cummings, CEO and Founder of EQL Games. “Pool of Prosperity is the first of many games we plan to provide to the platform in hopes that we can thrill existing players and drive new customer acquisition for the lottery.”
The Michigan Lottery, a leader in digital lottery offerings, sees this launch as an opportunity to provide its players with innovative and exciting content while continuing to maximize revenues for the causes it supports.
“We are excited for the launch of EQL Games’ content on our online platform, and we’re thrilled to see the first game officially live,” said Suzanna Shkreli, Michigan Lottery Commissioner. “EQL’s commitment to delivering innovative products aligns with our goal of offering fresh, engaging experiences to our players. This launch marks a significant milestone in our partnership with EQL Games and will help boost online sales and lead to another successful year of contributions to the School Aid Fund.”
The launch of Pool of Prosperity represents the first of many game launches between EQL Games and the Michigan Lottery. New game launches are planned for the next few months.
For more information about the EQL Games and Michigan Lottery partnership, contact Taylor Bengtson at taylor@eqlgames.com or Jacob Harris at HarrisJ24@michigan.gov.
About Michigan Lottery: About 97 cents of every dollar spent on Michigan Lottery tickets is returned to the state in the form of contributions to the state School Aid Fund, prizes to players, and commissions to vendors and retailers. Preliminary results show in the 2024 fiscal year, the Lottery provided more than $1.2 billion for Michigan’s public schools, its sixth contribution of more than $1 billion. Since it began in 1972, the Lottery has contributed nearly $30 billion to support public education in Michigan. For additional information, follow the Michigan Lottery on Facebook, Instagram, X and online at www.michiganlottery.com.
About EQL Games: Headquartered in Louisville, Kentucky, EQL Games is leading the evolution of the lottery industry by delivering disruptive, first-to-market products as an original game studio, third-party content aggregator and boutique licensor. Committed to pushing the boundaries of traditional lottery models, EQL is creating next-level solutions that engage, excite, and inspire lotteries and players in the U.S. and abroad. By integrating advanced technology and dynamic content, we’re shaping the future of the lottery, offering unparalleled entertainment while supporting the growth of our Lottery partners and enhancing player experiences worldwide. Other brands represented by EQL Games include Team USA and USOPP, the governing body for U.S. Olympic athletes which was featured in multiple lottery markets across the country in 2024.
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